The Art of Patrón


We’ve all heard the common myth that different types of alcohol affect people in different ways, and I don’t care that science says there’s no truth to this: I know for a fact that tequila makes me happy.


I was invited out to taste some amazing cocktails from some of Austin’s best mixologists at the recent Art of Patrón event. An event that will live in my memory as one of the best I’ve been to all year, and that’s saying a lot.


The space they rented out was gorgeously decorated, and filled with more food, drinks, and activities than I could complete. Well, almost. 


After sampling their Roca Silver, Reposado, and Añejo by themselves (all of which being sheer perfection in their own right), I was invited to try their coveted Patrón En Lalique Serie 1. At $7,500 per bottle, which comes out to about $375 per ounce, it lived up to expectations. I like to imagine this is the tequila Beyoncé drinks when she wants to reward herself.


We tempered the tequila with delicious bites passed around, and even quail, cooked open-fire onsite by Bryce Gilmore of Barley Swine and Odd Duck fame. Did I mention their were cupcakes made with Patrón’s XO Cafe line?


When we needed a break from constantly consuming, we sat down to make arts and crafts. That’s right. It was called Art of Patrón for reason! Not only that, we got to view art, and even take an oculus rift tour of how their tequila is made! We finished the night sampling each and every inventive cocktail offered, of which there were many. I unabashedly will call Patrón my favorite tequila, and hope they come through town again next year!

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